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Out in the world

Marketing
Work

The design that left the screen. One campaign for Riverside, printed, pasted, wrapped, and mounted across the real world, with the number each piece pulled once it got there.

Riverside · full campaign rollout
GO FURTHER RIVERSIDE OUTDOORS
212% ▲blended reach · 12 mo
The rollout · measured

Every piece we made, and what it did

Not screenshots of dashboards, and not a chart bolted on at the end. Actual pieces we designed, printed, and mounted, each one carrying the number it pulled in the real world.

Riverside · shot on location
Field NotesIss. 12
Go further than the trailhead
R
48 — RIVERSIDE
Magazine spreadRegional lifestyle feature
420K readerscirculation
GO FURTHER
RIVERSIDE
Trifold brochureDealer handout
12Kprinted & placed
RIVERSIDE TRAIL KIT NET WT 2.4 LB
Retail packagingOn shelves
93% ▲sell-through
GO FURTHER RIVERSIDE
Bus shelterTransit circuit
890Kimpressions
RIVERSIDE
GO FURTHER
Window vinylFlagship store
4.8K ▲store visits
GO FURTHER
RIVERSIDE
'26
OUTDOORS
Street postersWheatpaste · launch week
1.2M ▲street views
All of it together

One campaign, one line going up

Every piece above rolled into a single blended-reach curve, and the headline numbers after 12 months in market.

Total reach▲ 312%
0
Ad recall▲ 2.4×
0
Cost / impression▼ 61%
0
Store visits▲ 5.1×
0
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